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Wednesday, October 25 • 9:30am - 10:30am
INVITE ONLY: DevNetwork DevMarketing Summit: Panel #1 -- Segmenting Developers: Strategies for Targeting Creative and Messaging

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Rob Zazueta, DevNetwork, Executive Producer & Founder
Sean Falconer, Skyflow Head of Developer Relations
Katie Wasilenko Miller, Data Protocol, Developer Relations Advisor
Al Sargent, ArangoDB, Head Of Product Marketing
Julie Neumann, Sinch, SVP Marketing
Moriah Scoble, Ovis, Chief Growth Evangelist

Panel: Segmenting Developers: Strategies for Targeting Creative and Messaging
In an era where software development spans industries, geographies, and professional levels, a one-size-fits-all marketing strategy is obsolete. Developers, though united by their passion for coding, have unique needs, motivations, and challenges that vary based on their expertise, preferred tech stacks, and professional aspirations. In this panel session, a group of experts will delve into the nuances of effectively segmenting and targeting software engineers.
Speakers
avatar for Al Sargent

Al Sargent

Head Of Product Marketing, ArangoDB
avatar for Sean Falconer

Sean Falconer

Head of Developer Relations, Skyflow
Sean Falconer is Head of Developer Relations and Product Marketing at Skyflow. Sean spends his time building, writing, speaking, and connecting with communities about engineering and data privacy. He hosts the podcasts Partially Redacted and Software Engineering Daily and has a wide... Read More →
avatar for Katie Wasilenko Miller

Katie Wasilenko Miller

Developer Relations Advisor, Data Protocol
Katie Miller is a Developer Marketing leader and advisor, having build and managed developer programs and marketing initiatives for Slack, Asana, and Google. While her career has taken some interesting twists and turns (dental school admissions, cookbook editing to name a few), at... Read More →
avatar for Rob Zazueta

Rob Zazueta

Technical Advisor, DevNetwork
Throughout his extensive career in the IT industry, Rob Z has held a number of roles encompassing the buzziest of words - front end developer, full stack web application engineer, marketing technologist, technical marketer, developer advocate and evangelist, and technical strategic... Read More →
avatar for Julie Neumann

Julie Neumann

SVP Marketing, CPaaS, Sinch
Julie is the SVP Marketing for Sinch CPaaS, where she leads a team of over 50 incredible marketers, creatives and developers. Equally passionate about building brands and driving growth, she has previously held marketing leadership positions at Testlio, Snow Software, TrustRadius, BigCommerce... Read More →
avatar for Moriah Scoble

Moriah Scoble

Chief Growth Evangelist, Ovis
Moriah is the Chief Growth Evangelist for the people-driven media company OVIS. Moriah has over 15 years of experience in marketing, leading teams at companies such as Atlassian, RingCentral, and OPSWAT. Moriah specializes in search engine optimization, growth strategies, and marketing... Read More →

Wednesday October 25, 2023 9:30am - 10:30am PDT
API World -- Workshop Stage D
  2. Experiences & Official Events