Loading…
Back To Schedule
Wednesday, October 25 • 10:30am - 10:55am
INVITE ONLY: DevMarketing Summit - Developer Experience *IS* Marketing

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Feedback form is now closed.
Rob Zazueta, DevNetwork, Executive Producer & Founder
Lizzie Siegle,Twilio, Developer Evangelist
Kaitlyn Barnard, Kong, Senior Developer Marketing Manager
Ojus Save, Zoom, Lead Developer Advocate

Developer Experience *IS* Marketing
Developers have a well-earned reputation for being particularly difficult to market to -- they understand the technical details and challenges of their projects far more deeply than any marketing campaign can capture
and are often too constrained for time to focus on informal product evaluations and comparisons. Still, developers hold outsized influence on the tools and functionality adopted within their organizations and often
seek each other's advice before formally evaluating new technologies. To reach developers, marketers must think beyond positioning and messaging and look at the entire developer experience -- from developing awareness and identifying intent -- all the way to onboarding, maintenance, and support. In this panel, we'll hear from developer marketing experts about their successes and pitfalls they've overcome in their journeys
building a strong base of technical customers -- to help you better plan your developer-targeted go to market strategies.
Speakers
avatar for Ojus Save

Ojus Save

Lead Developer Advocate, Zoom
Ojus Milind Save has been working in Developer Relations and Advocacy for over 7 years, making technology friendly and accessible for developers. Ojus is currently working at Zoom as a Lead Developer Advocate involves helping developers build their integrations on the Zoom platform... Read More →
avatar for Rob Zazueta

Rob Zazueta

Technical Advisor, DevNetwork
Throughout his extensive career in the IT industry, Rob Z has held a number of roles encompassing the buzziest of words - front end developer, full stack web application engineer, marketing technologist, technical marketer, developer advocate and evangelist, and technical strategic... Read More →
avatar for Lizzie Siegle

Lizzie Siegle

Developer Evangelist, Twilio
Lizzie serves developers in the Bay Area and beyond on Twilio's developer evangelism team and holds a Bachelor's degree in Computer Science from Bryn Mawr. She likes Swift, JavaScript, and working with AI, but has been seen writing Python and Haskell as well. When not organizing or... Read More →
avatar for Kaitlyn Barnard

Kaitlyn Barnard

Senior Developer Marketing Manager, Kong
Kaitlyn leads Developer Marketing at Kong, one of the most downloaded API Gateways and the creators of Kuma, an open source service mesh and CNCF project. Prior to joining Kong, Kaitlyn worked at The Linux Foundation where she focused on developer outreach, and awareness and adoption... Read More →

Wednesday October 25, 2023 10:30am - 10:55am PDT
API World -- Workshop Stage D
  2. Experiences & Official Events